About The Pros Brand

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The Pros Brand is an independent footwear and apparel company driven by the belief that true success is defined and achieved on your own terms. Founded by Christian Villar, a visionary entrepreneur, athlete, and consultant, The Pros Brand was born from a deeply personal experience that highlighted the importance of making a meaningful impact.

 

Our Story

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The story of The Pros Brand begins in 2014 when Christian Villar was playing professional basketball. After a game, a group of children eagerly gathered outside the arena, hoping to take home a piece of his gear. Villar noticed two kids untying his Adidas sneakers and realized they weren’t just after his jersey or accessories—they needed those shoes. This moment resonated deeply with him, reminding him of his own childhood in the Dominican Republic, where he too had once walked barefoot. Inspired by this experience, Villar envisioned a creating a brand that would go beyond giving out or selling products; he wanted to empower others to overcome challenges just as he had. From this vision, The Pros Brand was born. 

 

Reflecting on his journey, Villar recognized that what set him apart was the mindset he cultivated early in life. This mindset focused on understanding oneself, maintaining the right perspective, and taking decisive actions to change circumstances. This philosophy, which he calls "Winning Where It Matters," and started teaching in 2004 to at risk youth when he was a middle counselor and then to his clients since 2006 under his consulting practice has been not just a personal mantra but the foundation and slogan of The Pros Brand.

 

Christian Villar is an exceptional individual who has triumphed over adversity, achieving remarkable success through resilience and determination. Despite humble beginnings, he defied the odds to excel in education, sports, and entrepreneurship.

 

In addition to founding The Pros Brand, Villar is the founder and owner of Villar Consulting, NBXL—the world's first-ever U.S.-Middle East-based independent professional basketball league—and NJ-Pros, an independent professional basketball team established in 2009. He holds a Master’s degree in Public Administration and a Bachelor’s degree in Social Behavioral Science, with minors in Psychology and Business Administration from Seton Hall University, where he graduated with honors.

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Our Philosophy: Winning Where It Matters (WWIM)

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At The Pros Brand, we believe that success is not just about reaching the top; it's about defining what success means to you personally and focusing on the areas of life that hold the most significance. Our philosophy, "Winning Where It Matters," is the foundation of everything we do. It’s about empowering you to excel in the aspects of life that truly matter, whether in sports, personal endeavors, or professional aspirations.  ​

 

Our Mission

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Our mission is to inspire, motivate, and empower individuals—whether you're an athlete striving for peak performance or someone pursuing personal or professional goals—to achieve success on your own terms. We are committed to providing high-quality footwear, apparel, and resources that support you in your journey to greatness.

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Our Commitment

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Success is a deeply personal journey, and at The Pros Brand, we are here to support you every step of the way. We are more than just a company; we are a community that believes in the power of resilience, determination, and winning where it truly matters. From innovative products to personalized guidance, we ensure you have everything you need to excel in the areas of life that matter most to you.