
Empowering Your Journey
"Winning Where It Matters" is more than just a slogan; it's a mindset, a mentality, and a lifestyle that can be adopted by anyone seeking to redefine and achieve success on their own terms. It’s about understanding what is most important in your life, focusing on those areas, and taking deliberate action to achieve your goals. Whether in sports, personal growth, or professional endeavors, "Winning Where It Matters" empowers you to prioritize what truly matters to you and excel in those areas.
At The Pros Brand, we are committed to supporting you in your journey to "Winning Where It Matters." Through our products, services, and community we provide the tools and inspiration you need to adopt this powerful mindset, mentality, and lifestyle.
Winning Where It Matters
(WWIM) SERVICES
Schedule a free 30-minute consultation with Christian Villar, founder of The Pros Brand, NBXL, and "Winning Where It Matters," to kickstart your journey toward personal and professional success.
Through his one -on- one or group sessions, events, seminars, and speaking engagements you can learn how to understand and adopt the winning where it matters mentality, mindset, and lifestyle.

Personal Development
Since 2004 Villar has assisted individuals to learn and apply the winning where it matters mindset, mentality, and lifestyle using his Social Behavioral Science and Psychology Bachelors Degrees in conjunction with his proven philosophy of winning where it matters. Get ready to transform your mind, life, and future.

Non Profit Start-Up
Since 2006 Villar has guided clients from around the world through every step of the process—from the initial idea to getting their nonprofit incorporated and securing 501(c)(3) tax-exempt status. Villar has a 100% approval rate on all submitted tax-exempt applications. With a Masters Degree in Nonprofit Management and his winning where it matters teachings Villar allows his client to be able to give back and make a difference where it matters.

Business Start-Up
Since 2006, with his Business Administration Degree and own successful entrepreneurial journey, Villar has guided and continues to guide aspiring and current entrepreneurs from around the world start their business. From incorporation to brand building he makes sure that you are able to learn and apply the winning where it matters mindset, mentality, and lifestyle needed to be an entrepreneur and operate a business.
Events
October 2025 there will be a documentary on the Making of the NBXL showcasing how the" Winning Where It Matters" mentality, mindset, and lifestyle was applied recounting Villar's journey in not only creating the league but also the NJ-Pros, The Pros Brand, and how the Winning Where It Matters philosophy was born.
We organize and support a variety of WWIM events designed to inspire and bring people together through retreats, seminars, speaking engagements, mastermind classes, and sporting events.
Winning Where It Matters podcast with Christian Villar brings you the best winning where it matters moments and stories with Christian Villar and special guest while also giving you tips and motivation to learn and adopt the winning where it matters mindset, mentality, and lifestyle.
Our apparel are crafted to support your active lifestyle and enhance your performance, allowing you to focus on winning matters where it matters by The Pros Brand.